[T909.Ebook] Download PDF Product Strategy for High Technology Companies, by Michael McGrath

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Product Strategy for High Technology Companies, by Michael McGrath

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One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

• Sales Rank: #314605 in eBooks
• Published on: 2000-11-02
• Released on: 2000-11-02
• Format: Kindle eBook

From the Back Cover
[BACK COVER]

Product Strategy for High Technology Companies 2nd Edition Michael E. McGrath

[CATEGORY] Management

[HEAD] How Today’s High-Tech Leaders―Microsoft, Intel, Motorola, and Others―Continue their Dominance in an Increasingly Competitive Marketplace.
Companies looking to make a mark in today’s crowded high-tech battlefield need two primary elements: a distinctive product and a powerful product strategy. Without both, they simply won’t survive. Product Strategy for High Technology Companies, 2nd Edition, is today’s only book on product strategy written specifically for high-tech companies. Updated and revised to encompass everything from changing product strategies to Web-based technologies, this forward-thinking book provides page after page of market-tested strategies and techniques that include:
• An in-depth examination of the market-proven Core Strategic Vision (CSV) and Market Platform Plan (MPP) Frameworks
• Case studies examining 14 unique differentiation strategies―what worked, what didn’t, and why
• More than 250 examples of product strategy in action, from the success of Microsoft to the equally stunning―at the time―failure of Osborne
The opportunities in today’s wide-open technology marketplace are unparalleled in history. Benchmark yourself against the high-tech leaders―and discover techniques to carve out your own area of expertise and success―with Product Strategy for High Technology Companies.

[FLAP COPY]

Product Strategy for High Technology Companies 2nd Edition Michael E. McGrath

• How did Xerox, a dominant world leader in light-lens copying, change its strategic focus in time to secure a foothold in the emerging digital technologies arena?
• Which line strategies helped Tylenol leverage its single product―acetaminophen―into a broad-based platform that has sold nearly a quarter-trillion tablets?
• What innovative strategies did Dell Computer use to become a low-price leader in the notoriously razor-thin margin world of personal computers?

Continuous technological change…Short product life cycles…Fast-moving, innovative start-up competitors…
High-technology companies face a number of unique challenges not encountered by companies in other industries. And yet some―Microsoft, IBM, Apple, and Intel, to name just a few―consistently overcome the same obstacles faced by others, and continue to strengthen their competitive positions year after year. How do they do it? Product Strategy for High Technology Companies defines how high-tech companies have used product strategy and product platform strategy to achieve competitiveness, profitability, and continued expansion in the Internet age. Product strategists in high-tech companies will get the latest information on developing successful product policies―including technological change, product differentiation, timing and contingency planning, as well as marketing and financial considerations.
And far from offering a one-sided viewpoint of the marketplace, author Michael McGrath draws on his nearly quarter-century of experience to relate how product strategy works in the real world. McGrath discusses the strategies that allowed Amazon to create and launch numerous products in record time―and their plans for continuing this cycle of innovation and growth. He examines how companies such as Motorola were able to successfully leverage existing product lines, while others such as Wang quickly failed and disappeared.
Product Strategy for High Technology Companies is nothing less than a template for growth in the brutally competitive arena of high technology. Candid, comprehensive, and generous in its use of real-life examples to illustrate strategic realities, it shows today’s emerging technology challengers how to build a solid strategic foundation, leverage the strengths of that foundation, then build from it to assume and maintain a position of leadership―today and well into the 21st century.

About the Author Michael McGrath is a cofounder and managing director of Pittiglio Rabin Todd & McGrath (PRTM), a leader in helping technology-based companies develop agile, robust management processes and methodologies. In over two decades of management consulting, he has worked with more than 100 companies in the U.S., Europe, and Asia. McGrath initiated PACE“ (Product And Cycle-time Excellence), PRTM’s product-development consulting practice, and has directed many of PRTM’s projects in reducing time-to-market in a variety of high technology companies. He coauthored the books Product Development and Setting the PACE in Product Development, and has published numerous articles on international manufacturing, product development, and trends in the high-technology industry.

About the Author
Michael McGrath is a cofounder and managing director of Pittiglio Rabin Todd & McGrath (PRTM), a leader in helping technology-based companies develop agile, robust management processes and methodologies. In over two decades of management consulting, he has worked with more than 100 companies in the U.S., Europe, and Asia. McGrath initiated PACE“ (Product And Cycle-time Excellence), PRTM’s product-development consulting practice, and has directed many of PRTM’s projects in reducing time-to-market in a variety of high technology companies. He coauthored the books Product Development and Setting the PACE in Product Development, and has published numerous articles on international manufacturing, product development, and trends in the high-technology industry.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Skip the Kindle edition
By Lars Trieloff
I don't recommend buying the Kindle edition. The publisher limits it to be used on four devices simultaneously, which means you have to go back to your Kindle settings and de-register some devices if you hoped to read it, for instance on Kindle and iPad.
Also, the preparation of the Kindle edition is sloppy. There are no chapter markers, you have to jump back to the table of contents if you want to browse, and the publisher enforces the use of it's font, which looks like a simple scan of the print version. As a result, the book is hard to read, looks bad on e-paper and has mid-line hyphenation marks.
If you think of paying extra for the Kindle edition, to enjoy a superior reading experience, think again and get a smelly, used hardcover, which will grant you more enjoyment.​

3 of 3 people found the following review helpful.
Excellent book about High Tech Product Strategy
By Ir E. Schipper
This is an excellent book about product strategy for high technology companies. It is very thorough, concise and the author has a very systematic approach handling the subject. You will learn the basics and there are a lot of examples of past successes and failures of product strategies.

The book consists of four parts:
Part 1: Framework for product strategy. You start with the Core Strategic Vision, then you go to Strategy, Product Platform Strategy, Product line Strategy to Expansion Framework.

Part 2: Competition strategy. You start with Vectors of differentiation and go to pricing, first to market vs fast followers strategy, thinking globally, etc.

Part 3: Growth strategies: acquisitions, etc.

Part 4: Full explanation of the process of product strategy.

You definitely need to give this book a go if you are involved with product strategy within a high tech company!

2 of 2 people found the following review helpful.
Product Management Book Review
By Rodney Gaviola
Product Strategy for High technology Companies by Robert Cooper. I purchased the book with the intention of getting my professional certification in product management. The is extremely helpful in the area of product planning and development. It links the technology strategy of a company to its product platform development strategy down to its product line planning strategy. I like the way the book is structured, building up from vision to techniques. His case studies / examples (though not in depth)are very good in illustrating what he was trying to say.

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[P823.Ebook] Ebook Download The Amazing Samson, by Alexander Zass

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Alexander Zass was best known by his stage name, The Amazing Samson.

He was an oldtime strongman capable of snapping chains and bending iron bars. In fact, the legend is he was able to escape a POW camp by doing just that. From this and other training over his lifetime he was a huge proponent of isometric training.

This book, The Amazing Samson, describes his life, his training and how to do many of the feats, including chain breaking and nail driving and pulling. Also features writings from a fellow strongman and friend William Pullum. Also be sure to check out The Mystery of the Iron Samson for more details on Zass, including some of the exercises he used for his training.

• Sales Rank: #1798045 in Books
• Published on: 2011-10-21
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .54" w x 6.00" l, .71 pounds
• Binding: Paperback
• 236 pages

Most helpful customer reviews

5 of 5 people found the following review helpful.
Story Of The Life Of A Great Strong Man
By claude whitacre
This is a new printing of a 1926 public domain book. The first 100 pages (approx) are written by someone else about old time strong men in general. It's written in a very old English that is difficult to slog through. Most of the book is written by Zass himself about his early life (he was 36 when he wrote the book). It is entertaining, and you get a real feel for who this guy is.

But I kept waiting for tips on how he built his strength....and waited...and waited. On the last two pages, you get a couple of hints, such as get plenty of sleep, and don't work yourself to exhaustion. Okey, Dokey. But he was selling a course, at the time...and couldn't give it away.

So...as a story about his early life? Great stuff. About training? No. Although, you did get a peak into how he performed a few of his strongman stunts. There is technique involved. So, I was pretty entertained by the read.

8 of 10 people found the following review helpful.
A great book by the father of Isometrics
By strength builder
This is a historically significant and very good book. Zass was teaching Isometrics and promoting them back in the early 1900s. As a prisoner of war during World War I he developed his strength by pushing and pulling on the bars of his cell and pulling on the chains that restrained him. The strength that he developed in this manner became the basis of two successful mail order strength building courses and launched his career as a professional strongman-great book!

3 of 3 people found the following review helpful.
Fascinating memoir...
By borky chutzpah
As a strongman he was really amazing all the more so as he was not a big man, somewhat like Joseph Greenstein the Amazing Atom. The story of his life and remarkable experiences before, during and after the first WW make for fascinating reading. He also seemed like a good person which makes him even more admirable.

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[R651.Ebook] Ebook Download Algebra for Applications: Cryptography, Secret Sharing, Error-Correcting, Fingerprinting, Compression (Springer Undergraduate Mathematics S

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This book examines the relationship between mathematics and data in the modern world. Indeed, modern societies are awash with data which must be manipulated in many different ways: encrypted, compressed, shared between users in a prescribed manner, protected from an unauthorised access and transmitted over unreliable channels. All of these operations can be understood only by a person with knowledge of basics in algebra and number theory.

This book provides the necessary background in arithmetic, polynomials, groups, fields and elliptic curves that is sufficient to understand such real-life applications as cryptography, secret sharing, error-correcting, fingerprinting and compression of information. It is the first to cover many recent developments in these topics. Based on a lecture course given to third-year undergraduates, it is self-contained with numerous worked examples and exercises provided to test understanding. It can additionally be used for self-study.

• Sales Rank: #2233280 in eBooks
• Published on: 2015-08-19
• Released on: 2015-08-19
• Format: Kindle eBook

Review

“Brief, but thoughtful, exercise sets are presented throughout the text with worked answers to all exercises provided in an appendix. Overall, this book, part of the ‘Springer Undergraduate Mathematics’ series, is an excellent introduction to modern applications of algebra and number theory for advanced students. Summing Up: Highly recommended. Upper-division undergraduates and graduate students.” (D. S. Larson, Choice, Vol. 53 (10), June, 2016)

“The different topics are well motivated and many examples are interweaves through the text as well as small programs in the computer packages GAP. Appendix A describes this package and gives instructions on how to use it. Also a list of exercises are proposed at the end of each subsection and solutions are provided at the end of the book. Biographical and bibliographical references are given as footnotes and at the end of some chapters.” (Juan Tena Ayuso, zbMATH 1345.94002, 2016)

From the Back Cover

This book examines the relationship between mathematics and data in the modern world. Indeed, modern societies are awash with data which must be manipulated in many different ways: encrypted, compressed, shared between users in a prescribed manner, protected from an unauthorised access and transmitted over unreliable channels. All of these operations can be understood only by a person with knowledge of basics in algebra and number theory.

This book provides the necessary background in arithmetic, polynomials, groups, fields and elliptic curves that is sufficient to understand such real-life applications as cryptography, secret sharing, error-correcting, fingerprinting and compression of information. It is the first to cover many recent developments in these topics. Based on a lecture course given to third-year undergraduates, it is self-contained with numerous worked examples and exercises provided to test understanding. It can additionally be used for self-study.

About the Author

ARKADII SLINKO is currently Professor of Mathematics at the University of Auckland. He has published extensively in a wide range of journals. His current research is in applied discrete mathematics with particular focus on the mathematics of social choice, mathematical politics, decision theory, game theory and secret sharing.

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[O127.Ebook] Download You Will Know Me: A Novel, by Megan Abbott

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The audacious new novel about family and ambition from "one of the best living mystery writers" (Grantland) and bestselling, award-winning author of The Fever, Megan Abbott.

How far will you go to achieve a dream? That's the question a celebrated coach poses to Katie and Eric Knox after he sees their daughter Devon, a gymnastics prodigy and Olympic hopeful, compete. For the Knoxes there are no limits--until a violent death rocks their close-knit gymnastics community and everything they have worked so hard for is suddenly at risk.

As rumors swirl among the other parents, Katie tries frantically to hold her family together while also finding herself irresistibly drawn to the crime itself. What she uncovers--about her daughter's fears, her own marriage, and herself--forces Katie to consider whether there's any price she isn't willing to pay to achieve Devon's dream.

From a writer with "exceptional gifts for making nerves jangle and skin crawl" (Janet Maslin), You Will Know Me is a breathless rollercoaster of a novel about the desperate limits of parental sacrifice, furtive desire, and the staggering force of ambition.

• Sales Rank: #8087 in Books
• Published on: 2016-07-26
• Released on: 2016-07-26
• Original language: English
• Number of items: 1
• Dimensions: 8.63" h x 1.13" w x 6.00" l, .0 pounds
• Binding: Hardcover
• 352 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Incisive look into a distorted world.
By Susan K. Noel
This is a good novel -- NOT brilliant as sometimes described. It's a good character study of the kind of all-encompassing obsession and distortion in an ordinary family where one memory has an extraordinary gift. It could well influence the way you watch the Olympic gymnastics in the future.
The so-called "plot twists" were, for me, telegraphed almost from the beginning. But that's not really the point of the novel. It's incorrect to see it as a mystery or a page turner. I actually wish that the author had simply focused on the story of the family and the one gifted child, and what that does to a family. The type of distortions and dangers described here, I get the feeling, are much more common in the "real world" than we might suspect. Although one of the points of this novel is that there's very little "real world" involved in world class gymnastics (and I would add, any other world where gifted children live their whole lives in competition with others like themselves.)

0 of 0 people found the following review helpful.
So wish it were better
By Claire Williams
How I wish Megan Abbott could write another novel like her class DARE ME. Although her writing is so captivating, the story was unbelievable. There was no way this young gymast could find the time to do what happens in the novel. No one is really that interesting and the moms are all bitcches. Abbott needs to slow down and write a novel worthy of her great talents.

64 of 76 people found the following review helpful.
Not Sure What the Uproar's About
By Suzanne
Hmmm. A great review in the NYTimes made me get this book, though it isn't my usual type. And there was some good writing. The promise of an intriguing plot amidst the backdrop of high stakes gymnastics. And yet there's so amateurish about it, overblown language ("obscurely primitive" to describe a character's expression? "Pink" used way too often to describe young gymnasts. Way too many "queasy" moments...) sooooo much gratuitous drinking and old married hot sex with a husband who, it we are constantly reminded, didn't really WANT the star gymnast daughter from the get-go.. But mostly it was the main character, Katie, who did me in: caught up in the drama around competitive gymnastics, and yet snobbish toward the "booster" moms. A blind ditzy fool about her "handsome" husband, who just seemed like a manipulative Svengali dad to me. I get that the younger sibling might be ignored in the face of the sister's stardom, but really Katie's constant abandonment of him--it just made me NOT CARE what happened to this woman. And everyone, even the 7 yr olds, even the so called happily married mid lifers--gaga over the ripple-ab'ed 20 year old. Ew. It all felt too shallow and boring to be engaging. Probably the last thriller I'll read for a while (though really, all great books are thrillers, I'll stay clear of those written expressly to supposedly, uh, keep us guessing).

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• Published on: 2005-12-31
• Dimensions: 9.84" h x .24" w x 6.69" l,
• Binding: Paperback
• 94 pages

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[F151.Ebook] Ebook Download Aya : Life in Yop City (Paperback)--by Marguerite Abouet [2012 Edition], by Clement Oubrerie Marguerite Abouet

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• Published on: 1672
• Binding: Paperback

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0 of 0 people found the following review helpful.
Aya
By Susan G
I usually don't read graphic novels, but I'm glad I read this one! This graphic novel tells an African story from a native African author. There is some humor in this book and that makes it more entertaining. The illustrations in Aya are all very detailed and colorful. The illustrations definitely make this book what it is. There are different colors and use of lines throughout this book. When the characters are angry, the illustrations are colored red and there are more lines involved. As a college student, I think this was a very interesting read. I am going into Elementary Education and I would definitely not use this in a classroom; however, I think it has some eye opening scenes. I wouldn't teach this in an Elementary classroom because it wouldn't be appropriate and it would be a challenging read young children. Also, there's not a big enough topic to educate students on. The biggest topic would be how women are treated. Men do not treat women very nicely in Aya. As a college student, I learned more about their culture in Africa. The illustrations helped me get a visual of what their villages look like. Aya is a character different from the other women in the book. Her life doesn't revolve around boys and partying, like many others do. Aya is determined to be a doctor. Aya is very easy to follow and a very quick read. I am looking forward to reading the next Aya book that goes along with this one!

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and I really enjoyed it. I thought that the use of lively ...
By Amazon Customer
I came across the book Aya in one of my college course examining international children’s literature. It was my first experience with graphic novels, and I really enjoyed it. I thought that the use of lively color choices and the drawing style made the novel very enjoyable to read. The plot line of the book is realistic fiction and it matches my choice in genre. It had lots of eventful storylines and surprises that I want to go a find the second book to read. This graphic novel provides an opportunity to analyze and discuss how gender roles are portrayed through the lives of these characters. We had many interesting discussions about this book in my class. I would recommend this book as a piece of literature to be available as maybe an independent reading book for students or as a book for entertainment. I would recommend this graphic novel for first time graphic novel readers because it followed a more traditional graphic novel set up and clear drawings and text made it fun to read.

0 of 0 people found the following review helpful.
Fun, must read!
By Brianna
Aya is a really upbeat and fun read for young adults and even adults to read. This African city novel is originally a French novel, but is translated into English and ties place in the Ivory Coast in the 1970’s. The graphic novel follows along the lines of a soap opera, leaving you want to keep reading to find out even more of what happens next. The characters are fun, unique and easy to follow. The book is very humorous and touches on topics of how women are treated and differences in social classes. The illustrations are vivid and fun and really capture Yopugon and their traditions. Once you get to the end of the graphic novel, you will not want it to end due to the cliff hanger that Abouet leave you with. If you’re like me you’ll be eager to get the second one, in order to find out what happens next!

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[P804.Ebook] Free PDF Front Towards Gamer: Videogame Marketing & PR For Indie Startups and Kickstarters, by Aidan Minter

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The perfect guide for Indie developers and startup studios to help gain the competitive edge necessary to build the perfect communications strategy for video games and apps.
Written by Aidan Minter, a Video Game industry veteran with over 20 years’ experience with the likes of JVC, Atari, Midway Games and Meteor Entertainment. The Front Towards Gamer Ebook features insights from games industry professionals and includes a foreword by New York Times Best-selling author and videogame CEO Mark Long (Zombie Studios). The book provides a wealth of tips and advice that can be utilized by any Indie Developer, startup, bedroom coder or newbie developer keen to navigate the complex video games marketplace.

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• Sales Rank: #179759 in eBooks
• Published on: 2015-08-13
• Released on: 2015-08-13
• Format: Kindle eBook

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0 of 0 people found the following review helpful.
Make your game stand out.
By Legba
There are more than 200 new iOS games released every day.It has never been easier to make games, the trick now is getting your game to stand out in a crowded field. This book, by an experienced industry insider, will help you in your quest to get your game, and your hard work noticed. Filled with practical, real world knowledge.

0 of 0 people found the following review helpful.
Great info and well worth a read
By Lance James
Great stuff from an industry expert - well worth a read!

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Guesstimation is a book that unlocks the power of approximation--it's popular mathematics rounded to the nearest power of ten! The ability to estimate is an important skill in daily life. More and more leading businesses today use estimation questions in interviews to test applicants' abilities to think on their feet. Guesstimation enables anyone with basic math and science skills to estimate virtually anything--quickly--using plausible assumptions and elementary arithmetic.

Lawrence Weinstein and John Adam present an eclectic array of estimation problems that range from devilishly simple to quite sophisticated and from serious real-world concerns to downright silly ones. How long would it take a running faucet to fill the inverted dome of the Capitol? What is the total length of all the pickles consumed in the US in one year? What are the relative merits of internal-combustion and electric cars, of coal and nuclear energy? The problems are marvelously diverse, yet the skills to solve them are the same. The authors show how easy it is to derive useful ballpark estimates by breaking complex problems into simpler, more manageable ones--and how there can be many paths to the right answer. The book is written in a question-and-answer format with lots of hints along the way. It includes a handy appendix summarizing the few formulas and basic science concepts needed, and its small size and French-fold design make it conveniently portable. Illustrated with humorous pen-and-ink sketches, Guesstimation will delight popular-math enthusiasts and is ideal for the classroom.

• Sales Rank: #260645 in Books
• Brand: Weinstein, Lawrence/ Adam, John A.
• Published on: 2008-04-21
• Original language: English
• Number of items: 1
• Dimensions: 7.25" h x 4.25" w x .75" l, .79 pounds
• Binding: Paperback
• 320 pages

Review
"Dr. Adam and his colleague Lawrence Weinstein, a professor of physics, offer a wide and often amusing assortment of Fermi flexes in a book that just caught my eye, Guesstimation: Solving the World's Problems on the Back of a Cocktail Napkin."--Natalie Angier, New York Times

"An important skill of great use . . . is the ability to derive an approximate result from insufficient data. Guesstimation is a collection of [problems] gathered from everyday life and various fields. Working out questions . . . is both entertaining and enlightening. It may also help foster your career . . . because making correct guesses quickly establishes your reputation as an expert."--Stephan Mertens, Science

"This book is a stimulating collection that will help the reader to reach informed judgments and will be a useful source of inspiration for mathematics and physics teachers: my only concern is that if my students have read it before they arrive at university, I may have to find a new approach to my first day's teaching."--Tony Mann, Times Higher Education

"While few can hope to emulate the brilliance of a Nobel Prize winner like [Enrico] Fermi, coming up with pretty good guesstimates is a skill that can be taught. And that's the aim of Guesstimation. After a quick tutorial, the authors get down to business with a host of wide-ranging worked examples, from estimating the numbers of piano tuners in Los Angeles to figuring out the impact of deforestation on greenhouse gas levels. The results are sometimes surprising."--Robert Matthews, BBC Focus Magazine

"[Guesstimation is] a left-brain book that helps you approximate answers to the types of questions actually asked in some job interviews today."--Peter Coy, BusinessWeek

"[A] delightful account of mathematical approximation, which instills the beauty and power of the back-of-the-envelope calculation. The puzzles make addictive confidence builders by breaking down tricky questions into manageable parts. Never again will you take a newspaper figure at face value without feeling the need, and confidence, to guesstimate your own figure."--Matthew Killeya, New Scientist

"Guesstimation is both enlightening and entertaining. I recommend it to my fellow journalists both as a tool of our trade and as a mind stretcher."--Rony V. Diaz, Manila Times

"Any idea what fraction of land in the US is covered by either a roof or pavement? Known as a Fermi problem, this type of question requires the use of reasonable estimation, which is the focus of the book at hand. In the initial chapters, Weinstein and Adam briefly review good 'guesstimation' techniques involving numbers and explain why the use of the geometric mean is preferred over the arithmetic mean."--J. Johnson, Choice

"How many people in the world are picking their nose right now? Weinstein and Adam 'guesstimate' the answer to this problem and 79 others, covering chemistry, physics, biology and history. The book is a step-by-step guide to problem-solving using rough-and-ready maths, the kind done on the back of a cocktail napkin. And the authors have kindly left additional questions at the end to get readers started on their own problem-solving expedition."--Cosmos

"Physics educators can use this book as a guide to including the important skill of estimation in their courses. Students may find the power of estimation to be a valuable skill and will want to work their way through this book."--Arthur Eisenkrafr, American Journal of Physics

"A source of imaginative problems, this book would make a nice addition to a mathematics department library."--Diane Resek, Mathematics Teacher

"[I]t's quite obvious that the authors intend their book to be fun, nonthreatening, and user-friendly. There's very little not to like. . . . [T]he book can be for everybody, 'higher-up professionals' who might know math but not physics, as well as students wrestling with 'word problems.' Teachers could very well recommend it to math majors and nonmajors alike, or even use it in the classroom, in some cases as supplementary reading for the course."--Marion Deutsche Cohen, Mathematical Intelligencer

"The cumulative effect of fairly simple paths to estimating solutions to a dizzying array of difficult problems is fascinating."--Ray Bert, Civil Engineering

"This book will be enjoyed by anyone with an interest in estimation, but is also targeted at those applying for jobs at companies like Google, where the kind of questions considered in the book are often used in the interview process."--Paul Taylor, Mathematics Today

From the Back Cover

"Guesstimation is a delightful book that, page after page, gleams with insight into the measure of all things--from house pets to lottery tickets and from the kitchen to the cosmos. Meanwhile, the authors cleverly teach you some fundamental chemistry, physics, and biology, leaving you enlightened and curiously comfortable with all that once seemed intractable in the world."--Neil deGrasse Tyson, astrophysicist at the American Museum of Natural History, author of Death by Black Hole: And Other Cosmic Quandaries

"Wow, I suddenly grasped concepts that have eluded me for a lifetime. If you work anywhere in the professional world and are aiming for the corner office, this little book could have significant impact on both your analytical abilities and the way you are perceived by others. An absolute eye-opener!"--Martin Yate, New York Times best-selling author of the Knock 'Em Dead job-search and career-management books

"In a world where we are constantly bombarded with quantitative information (and disinformation) and where implausible factoids become established truths by repetition, acquiring a sound grounding in 'numeric literacy' has almost become a civic duty. Weinstein and Adam show to us that it can also be fun! An extremely useful book--not just for the intelligent layperson, but for virtually everyone: politicians, students, policymakers and, yes, sometimes even physicists."--Riccardo Rebonato, Royal Bank of Scotland, author of Plight of the Fortune Tellers

"As well as giving insight into how scientists think, this book packs in more amazing facts than you could shake a stick at. Learn the technique of 'guesstimation' and you will be able to astound your friends at parties, as well as avoid getting ripped off by misleading advertising claims. You may even be able to work out how many facts you can shake a stick at."--John Gribbin, author of Deep Simplicity: Bringing Order to Chaos and Complexity

"A very interesting and informative work, showing both how important and how easy it can be to estimate magnitudes. This book will amuse you while it instructs."--Gino Segrè, author of A Matter of Degrees

"This is definitely my kind of book. The authors show, using numerous examples, how readers can make numerical estimates of quantities--some absurd and some fascinating--in a wide variety of areas. This is a very useful talent--be it in everyday life, in one's career, or in job interviews."--Robert Ehrlich, author of Eight Preposterous Propositions

"This book will benefit teachers and students in science and engineering, from grade school to college. The problems are well chosen to illustrate increasingly complex themes, culminating in energy conservation, risk assessment, and environmental problems. The solutions are careful, complete, and illuminating. General readers with a taste for mathematical puzzles will enjoy it."--Hans Christian von Baeyer, author of The Fermi Solution

About the Author
Lawrence Weinstein is professor of physics at Old Dominion University. John A. Adam is professor of mathematics at Old Dominion University. He is the author of Mathematics in Nature: Modeling Patterns in the Natural World (Princeton) and the coeditor of A Survey of Models for Tumor-Immune System Dynamics.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Helps you guess better
By P. Kim
This book teaches you how to guess better through systematically, by making assumptions and checking them. Then adjusting those assumptions

if the numbers are way off. I find the technique quite useful and I believe schools should teach students how to guestimate.

The issue that I have with the book is that it does not talk much about the limitations of guesstimates. After all guesstimate is slightly better than no

answer in lot of times and also is just process to think about how you would do it if you had the resources. Also, the author does not

talk much about over simplification. Einstein says things that "Everything should be made as simple as possible, but not simpler."

But assumptions in the book, simplifies things WAY TOO MUCH!

However, despite these two limitations, I strongly recommend this book. Also, I encourage young readers to read this book because it will help you think and teach you to make assumptions, and check the reasonableness of your assumptions.

2 of 2 people found the following review helpful.
Great when you are thinking on your feet
By Srikanth Madduri
This books has been a life changer. I always wondered how do CEOs, Product Managers, etc who deal with numbers make guesses that are near perfect. They have this ability to make those guesses. I always wondered how.

I stumbled upon this book by chance and the title seemed interesting. I bought this one and it was a life changing experience. This book teaches you how to guess with great accuracy. Amazing. After going through the first few exercises, I started using this skill in everyday life and it works! I was able to surprise people around me with my new found skill. This is an invaluable resource for anyone. You just need to be able to organize the data that you already know. This book teaches how to do it.

I am planning to get the guesstimation 2.0 book too.

2 of 2 people found the following review helpful.
brilliant and fun
By G. Knoop
Some of us are older than we want to admit and have to get back into math. This book was recommended by a colleague at Johns Hopkins University. So I dove in. It was worth the read. It has softly reintroduced me to mathematical problem solving. The authors were great. Humorists and instructors. If you were hoping to get a review of differential equations... This is not for you. If you want to be reminded of the fun utilities to be found in math, get your copy. I would highly recommend this for guys like me.

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• Sales Rank: #540789 in Books
• Published on: 1800
• Binding: Paperback

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[Q237.Ebook] Ebook Download The Demon Under the Microscope: From Battlefield Hospitals to Nazi Labs, One Doctor's Heroic Search for the World's First Miracle DrugBy

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The Nazis discovered it. The Allies won the war with it. It conquered diseases, changed laws, and single-handedly launched the era of antibiotics. This incredible discovery was sulfa, the first antibiotic. In The Demon Under the Microscope, Thomas Hager chronicles the dramatic history of the drug that shaped modern medicine.

Sulfa saved millions of lives—among them those of Winston Churchill and Franklin Delano Roosevelt Jr.—but its real effects are even more far reaching. Sulfa changed the way new drugs were developed, approved, and sold; transformed the way doctors treated patients; and ushered in the era of modern medicine. The very concept that chemicals created in a lab could cure disease revolutionized medicine, taking it from the treatment of symptoms and discomfort to the eradication of the root cause of illness.

A strange and colorful story, The Demon Under the Microscope illuminates the vivid characters, corporate strategy, individual idealism, careful planning, lucky breaks, cynicism, heroism, greed, hard work, and the central (though mistaken) idea that brought sulfa to the world. This is a fascinating scientific tale with all the excitement and intrigue of a great suspense novel.


For thousands of years, humans had sought medicines with which they could defeat contagion, and they had slowly, painstakingly, won a few battles: some vaccines to ward off disease, a handful of antitoxins. A drug or two was available that could stop parasitic diseases once they hit, tropical maladies like malaria and sleeping sickness. But the great killers of Europe, North America, and most of Asia—pneumonia, plague, tuberculosis, diphtheria, cholera, meningitis—were caused not by parasites but by bacteria, much smaller, far different microorganisms. By 1931, nothing on earth could stop a bacterial infection once it started. . . .

But all that was about to change. . . . —from The Demon Under the Microscope


From the Hardcover edition.

• Sales Rank: #307718 in Books
• Model: 3582709
• Published on: 2007-08-28
• Released on: 2007-08-28
• Original language: English
• Number of items: 1
• Dimensions: 7.99" h x .77" w x 5.19" l, .75 pounds
• Binding: Paperback
• 352 pages

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0 of 0 people found the following review helpful.
A remarkably effective reminder to wash your hands. Good book, too.
By Harlan Kanoa Sheppard
This was recommended to me by a microbiology professor, and a sound recommendation it was. Briefly, I'll discuss who it appeals to and then the book itself.

To frame my interest, I'm the sort of person who likes watching "How It's Made" and am fascinated by infectious disease and the countermeasures deployed against them. An interested layperson. If you've ever taken a Microbiology course (or something related), you can likely appreciate the nuance of what's happening. Otherwise, it might seem a little nebulous.

Bookwise, we step into the ancient world. Nowadays, the germ theory of disease is not contested. It is the reality we live in. If someone gets sick and there isn't a bone poking out of somewhere, we tend to blame germs. Professionals break up germs into many different divisions and categories, but for the most part, the medical profession can do something when you get sick. Like... cure you.

It becomes clear that illness was a more grave concern as recently as a century ago, something that wasn't conceivable for me before I read this book. Wife got sick after childbirth? Bye bye, wifey. Kids got sick? Well, crap. Better have more. In this day and age where we try to save so many lives, it strains credulity to imagine that life was so cheap.

Enter Domagk, a researcher at the bleeding edge of his field. This is a tale of a man who was obsessed with locating a 'magic bullet' to do away with infection. It was a riveting read, and I'm glad to have put the time into it.

2 of 2 people found the following review helpful.
One of the best popular science books I've read
By K. Josic
This is a truly eye opening book. On the surface it describes the history of the
discovery of a synthetic antibiotic that is of limited use in modern medicine. But it
really is far more than that - it tells an important part of the story of how
the pharma and medicine that we know today came to be. Hager does not overreach -
he has a compelling story, and he tells it exceedingly well. But he also does a superb
job of putting it in both its historical and scientific context.

Nonlinear storytelling has become pretty common in modern science writing,
and it is can be pretty annoying - writers seem to selectively choose fractions
of episodes from the history that seem to support their (frequently very narrow)
thesis. In this book, Hager uses the same technique in a far more effective and
informative way. The interludes are themselves brief, but masterfully told,
histories of great discoveries in science and medicine.

0 of 0 people found the following review helpful.
Great science history read
By Fishon boston
Fantastic history of the German drug companies and early drug development. Well written ,engaging and entertaining.

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