Saturday, March 28, 2015

[H460.Ebook] PDF Ebook Psychology In Your Life (University of Connecticut PSYC1100), by Sarah Grison, Todd F. Heatherton, Michael S. Gazzaniga

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Psychology In Your Life (University of Connecticut PSYC1100), by Sarah Grison, Todd F. Heatherton, Michael S. Gazzaniga

Brand new access code only, physical textbook not included

  • Sales Rank: #1819926 in Books
  • Published on: 2015
  • Binding: Printed Access Code
  • 343 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Good text, bad Kindle implementation
By Seattle Reader
The text is a reasonably good text, on that alone I'd give it 4 or 5 stars. However, the on-line version is extremely difficult to maneuver, but that's on Amazon not on the authors of the textbook. Glad I'm only renting a copy, definitely won't be buying the on-line version. It is only available on Kindle apps, not Kindle devices and Amazon has made it the worst of both worlds. Purchased books perform much better on a Kindle app than does the text. This is my first on-line text so I'm not sure the app is different, but Amazon has a lot of work to do to remove the aggravation of moving around the text or even to make scrolling work. Obviously the developers don't actually use the app.

2 of 2 people found the following review helpful.
Very dry
By Alex
This is a required text for my class. The book is pretty expensive, especially for the quality. I am not too thrilled with this book, as it is very dry and tough to stay focused on.

0 of 0 people found the following review helpful.
Does the job
By DJ
Text was adequate with explaining the many, many specific terms in psychology, and I got an A in my intro class. However, I found the internet to be at times, a much better learning aid as I feel this book falls short at giving you versatile examples of many concepts.

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  • Sales Rank: #2639776 in Books
  • Published on: 1997
  • Original language: English
  • Dimensions: 6.73" h x 4.17" w x .83" l, .31 pounds
  • Binding: Paperback

Most helpful customer reviews

0 of 0 people found the following review helpful.
Dislike
By jo
The seller didn't mention that the book came with a strong odor,
which you could not only smell when you opened it, but that also got on your hands and made them smell.

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Thursday, March 26, 2015

[E708.Ebook] PDF Download Health Care Marketing: Tools And Techniques, by John L. Fortenberry Jr.

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  • Sales Rank: #562487 in Books
  • Brand: Brand: Jones Bartlett Learning
  • Published on: 2010-12-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x .80" w x 5.90" l, 1.00 pounds
  • Binding: Paperback
  • 311 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

2 of 2 people found the following review helpful.
Common Sense is not So Common
By J. Jordan
This book might be one of the most understated books of its kind in the Marketplace. I teach at Carnegie Mellon University's, Heinz College and initially selected this book to be a brief part of my Masters Course. Over the past four years, I have spent more and more time on this book as at least 2-4 students a year tell me that they believed they got a job offer because of this book.

For any student looking to know how to use the tools of marketing and strategy, this is the book for you. For any student desiring to work for a large consulting firm, this is your book. It is concise and to the point.

I apologize to the author for initially underestimating the impact of his work, as Voltaire stated "Common sense is not so common".

Thank you John

0 of 0 people found the following review helpful.
Excellent Book and it is recommended to read by all ...
By Zainab Hamad
Excellent Book and it is recommended to read by all marketers whether they are in HC or not. Thank you for the author this great book.

0 of 0 people found the following review helpful.
Five Stars
By Linda Ramos
It was a great price and the book was in great condition.

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Saturday, March 21, 2015

[I876.Ebook] Download Ebook Contract Negotiation Handbook: Software as a Service, by Stephen Guth

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Contract Negotiation Handbook: Software as a Service, by Stephen Guth

A Hands-On Guide for Contracting in the Cloud.� Stephen Guth's latest book zeros in on the high-stakes negotiations of Software as a Service procurements. Covering topics from audit rights to data privacy to service levels, the Contract Negotiation Handbook: Software as a Service dissects a cloud computing contract line-by-line with easy to understand explanations, preparing you to successfully counter service provider negotiation ploys. Based on years of real-life experience, the practical negotiation tactics described in this how-to book could save you money on your next cloud computing procurement and protect you from taking on unnecessary risk. Whether you're an attorney, a procurement professional, or just looking to get the best possible deal, this book has something for you. Don't negotiate your next cloud computing contract without it!

  • Sales Rank: #378671 in Books
  • Brand: Brand: Guth Ventures LLC
  • Published on: 2013-01-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .57" w x 6.00" l, .75 pounds
  • Binding: Paperback
  • 250 pages
Features
  • Used Book in Good Condition

From the Author
The Contract Negotiation Handbook: Software as a Service is written around a subscriber-favorable cloud license contract template, the "SaaS Agreement," included in the book as an appendix.� The book prepares the reader to negotiate favorable contract terms and conditions with a cloud service provider's representative who sells cloud services on a daily basis and knows every negotiation ploy and tactic there is.

Since the success of a cloud computing contract negotiation is dependent upon a subscriber using its own cloud contract template, the book first describes how a subscriber can best position itself to persuade a cloud service provider to use the subscriber's SaaS template.

The bulk of the book focuses on contracting for cloud services and the SaaS Agreement.� The legalese of key sections and provisions of the SaaS Agreement are examined through plain, easy to understand explanations. The explanations include why the described contract language is important to a subscriber, how it impacts or benefits a subscriber, and how a cloud service provider might respond to the particular contract provision.

The book's contents mirror the outline of the major sections and provisions of the SaaS Agreement. While some sections and provisions are common to technology-related buyer-seller agreements, the following topics are particularly relevant to cloud licensing and ample portions of the book are dedicated to their explanation:

  • Scalability of Subscriber Users
  • Service Levels and Liquidated Damages for Non-Performance
  • Subscriber Audit Rights
  • Emergency Maintenance
  • Stealth Maintenance
  • Changes in Functionality
  • Data Security and Privacy
  • Location of Data and Services
  • Data Ownership and Extraction Rights
  • Compliance with Laws
  • Development and Testing Environments
  • Effect of Conflicting "Click-Through" Agreements
  • SaaS-Specific Escrow
  • Force Majeure
  • Backup and Recovery
  • Business Continuity
  • Viruses and Malware
  • Scalability of Data Storage Amounts
  • Intellectual Property Rights
  • Proprietary Rights Indemnification
  • Technical Support
  • Termination Transition Assistance to a Successor Service Provider
  • Cooperation with Other Suppliers
  • Use of Subcontractors
  • Auto-Renewals

From the Inside Flap
Guth describes his approach in explaining the cloud services contract template included in the Contract Negotiation Handbook: Software as a Service, "I deconstruct the Master Software as a Service Agreement section-by-section and provision-by-provision, describing and explaining any tips, tricks, or traps. This book isn't an academic treatise on cloud computing contract negotiations--it's a practical, how-to guide."

Says Guth, "There are a ton of advantages in moving to the cloud, but remember that your data and your functionality are not on your servers anymore--they're in the hands of the service provider, usually with other tenants in the public cloud. When contracting for cloud services, you're impliedly putting a lot of trust in the service provider. Without a comprehensive cloud computing contract or SaaS contract in place, you're facing huge risks."

The book covers key contract provisions to mitigate risks specific to cloud computing and SaaS. Guth explains the financial and reputational risks, "Without robust service levels, you could suffer service performance issues that dramatically impact your business operations. Financial risks also include the ongoing viability of a service provider. Those risks, however, are not nearly as painful as responding to reporters' or government investigators' questions regarding deficiencies related to the privacy and security of your data. My book addresses all of those risks and more through clear contract language."

The book includes a free downloadable Master Software as a Service Agreement contract template.

About the Author
Stephen Guth has provided negotiation services, as both a buyer and a seller, to numerous multinational companies. Stephen is the author of The Contract Negotiation Handbook: An Indispensable Guide for Contract Professionals, The Vendor Management Office: Unleashing the Power of Strategic Sourcing, Project Procurement Management: A Guide to Structured Procurements, and Hotel Contract Negotiation Tips, Tricks, and Traps. He also blogs on procurement and contracting topics at www.stephenguth.com.

Most helpful customer reviews

6 of 6 people found the following review helpful.
So far it's been very useful!
By Al Torres
I recently received this book in Kindle & paperback version. My staff and I are using this book as a guide while we craft our first SaaS template as a Service Provider and also negotiate a couple of other SaaS agreement where we are the subscriber. I've not read the entire book yet but the sections I've read were very helpful. The method by which Mr. Guth dissects the various components of the template helps us to focus in on what we should doing (or not) and helps generate discussions of alternative methods or strategies. So far this book has been worth the investment.

3 of 3 people found the following review helpful.
Great understanding of the human elements that make negotiations so challenging
By Kelly McCarthy Barner
Guth dedicates a significant portion of his book to outlining common supplier tactics for manipulating or at least steering procurement people. Each tactic has a clever name, a definition and tips on how to react. Key to Guth's philosophy on managing suppliers is that less information is more, and that meetings should happen on the buyer's terms and turf. The tactics seem a little light at first passing, but it is hard to deny that from a human behavior perspective Guth has us all pegged in one category or another. It is easy to feel smug reading about the tactics that other people fall prey to, but once you recognize your own habits described in reaction to a tactic, you know it. Then you can focus on the reasons you've been doing what you're doing, what the consequences may be, and how to combat the tactic in the future. The book could use more in the way of third party references or substantiation - I happen to like quotes and additional reading lists, but that's me. Guth does say right up front that the book is a representation of his experiences, and he is true to that. The last section of the book is a very practical guide to common contract sections and how to negotiate them - confidentiality, terms v. conditions, limitation of liability. He is a lawyer after all. If you spend a portion of your time putting contracts in place, this is a worthwhile reference to have on hand.

Kelly Barner
[…]

3 of 3 people found the following review helpful.
Excellent information to help anyone in Sourcing lift their game
By F. Diaz
Very straightforward and full of practical and aggressive ideas to minimize risk and take the advantage and control of the agreement requirements process

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Thursday, March 19, 2015

[O356.Ebook] Ebook Download Crowdfunding: The Next Big Thing, by Gary Spirer

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Crowdfunding: The Next Big Thing, by Gary Spirer

Crowdfunding: The Next Big Thing, by Gary Spirer



Crowdfunding: The Next Big Thing, by Gary Spirer

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Crowdfunding: The Next Big Thing, by Gary Spirer

In CrowdFunding: The Next Big Thing, money-raising expert Gary Spirer reveals the secrets of raising capital in the digital age. He outlines the ins and outs of the five major capital-raising strategies, including how the current Kickstarter type crowdfunding differs from crowdfunding equity. The new world of crowdfunding equity can be hard to navigate due to numerous regulations, and the challenge of keeping crowds engaged. Crowdfunding start-ups is a platform made possible thanks to the recent JOBS Act. Now even the small guy can invest in early stage companies and potentially strike it rich with the crowdfunding platform and the investing and business-building tools provided in CrowdFunding. Spirer guides readers through the seven steps that any start-up business can employ to ensure success in raising money and building a business. With a great idea and design, a start-up needs to thoroughly and repeatedly research and pretest its product in the marketplace until the ideal niche is narrowed down in order to attract the most customers. Spirer points out that too many entrepreneurs believe that if you build a field of dreams they will come. He shows in detail how to drive traffic, get them to come to your field of dreams, and stay. In CrowdFunding, entrepreneurs will learn about successful pitches and how to pitch concepts in person or on crowdfunding websites. They will learn how and when to use one or more of the five money-raising strategies in the digital age. According to Spirer, "The perfect pitch comes from refining and distilling core ideas over and over." They will also learn about the new SEC regulations imposed to protect investors. Spirer lays out all of the exciting new platforms for marketing a product or service start-up interactively via the infinite possibilities and fluctuations of social media, mobile, and the web. He explains how to work with the savvy consumer of today, who expects to be part of the marketing conversation. Spirer's book shares the secrets that venture capitalists have employed to identify potential blockbuster investments and how the same approaches can be deployed in analyzing crowdfunding opportunities.

  • Sales Rank: #1201355 in Books
  • Published on: 2013-12-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .93" w x 6.00" l, 1.20 pounds
  • Binding: Paperback
  • 372 pages

About the Author
Gary Spirer leveraged his MBA in finance from Columbia University to become an investment banker, investor, and entrepreneur who has transacted over half a billion dollars of real estate development and syndication. Spirer has also raised over $60 million of equity—$125 million in today's dollars—from accredited investors and small funds for emerging growth companies. Spirer is the founder of the interactive video hosting, marketing, engagement and analytics platform Questionmine, which measures viewers’ opinions, insights, and answers to surveys, polls, quizzes, and segments and responds to them in real time. He is also an author and a public speaker.

Most helpful customer reviews

8 of 9 people found the following review helpful.
Much more than just a book "about" Crowdfunding
By Lance
I have heard Gary Spirer speak at several events and conferences on the topic of Crowdfunding and when I heard he was coming out with a book I HAD to read it.

I expected to get a ton of great content about crowdfunding and I was not disappointed. In fact, what I found was much more than just a book "about" crowdfunding. This book gives very practical advice for everyone involved in capital raising including the Entrepreneur and the Investor.

For Entrepreneurs, this book teaches how to build a successful business and attract capital in several creative ways. It also teaches how to build a business that you can step away from or take a vacation without the walls crumbling down around you.

For Investors, this book teaches how to create a winning strategy to invest in the right companies.

Great Read!

8 of 9 people found the following review helpful.
Lots of general knowledge. No specific strategies to implement
By Mike
If you are looking for specific advice for your crowdfunding campaign, do NOT buy this book!!

If you just want a general overview of crowdfunding (and pretty much starting a company) with broad advice, this is the book for you.

It is very general and does not provide any clear action steps in terms of specific software to use, strategies to implement, etc. to boost your crowdfunding campaign.

6 of 7 people found the following review helpful.
5 Major Money Making Strategies.with the road map, to how all pieces of money raising comes together -- A MUST READ!
By Rene Kamstra
This book I predict will become a classic for anyone who wants to know how to raise money whether you are a small or large investor or an entrepreneur, small business person or creative type.

To me, this book is truly the best in the business. I love the writing style and the fact that Spirer starts from the very beginning with brutal honesty and continues the same candidness to the very end. Work smart. Learn how to get more with less. Work hard to build a solid foundation or money machine.Then, enjoy the fruits of your strategic thinking.

This book shows Gary's passion to get you results by giving you a road map to how all the pieces of money-raising fit together. What he shows is that underlying the 5 major money-raising strategies he lays out-crowd funding Kickstarter;product launches;crowdfunding equity;crowdfunding loans and borrowing and private placements-there are common elements. Instead of looking at each money-raising strategy as unique, you learn that there are basic elements to presenting and pitching that lead to success.
Then you are shown how all these strategies fit into digital world marketing and advertising. You learn how to leverage inbound and outbound marketing -when and how to build your message.Then how to write and convey your Unique Selling Proposition ,positioning.brand and message using social media, mobile and the web.
Lastly, Gary Spirer points out numerous opportunities for investment and for building businesses that are at their infancy and will grow dramatically with crowdfunding and the other ways to raise money in the digital age.

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Thursday, March 12, 2015

[Q848.Ebook] Ebook Free Glittering Images Glamorous Powers, by SUSAN HOWATCH

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Glittering Images Glamorous Powers

  • Sales Rank: #2127530 in Books
  • Brand: DIAMOND BOOKS
  • Published on: 1994
  • Number of items: 1
  • Binding: Hardcover
  • 794 pages
Features
  • Great product!

Most helpful customer reviews

0 of 1 people found the following review helpful.
Interesting books but too big in a double book combination
By Desert Girl
The stories in each book were a continuation of characters
and lead interesting lives. The only problem: it is so large to
carry around or keep open comfortably.

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Tuesday, March 3, 2015

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Calculus for Business, Economics, Life Sciences, and Social Sciences (13th Edition), by Raymond A. Barnett, Michael R. Ziegler, Karl E. By


Note: You are purchasing a standalone product; MyMathLab does not come packaged with this content.

Barnett/Ziegler/Byleen is designed to help students help themselves succeed in the course. This text offers more built-in guidance than any other on the market–with special emphasis on prerequisites skills–and a host of student-friendly features to help students catch up or learn on their own.



MyMathLab is not a self-paced technology and should only be purchased when required by an instructor. If you would like to purchase both the physical text and MyMathLab, search for:

 

0321925130 / 9780321925138 Calculus for Business, Economics, Life Sciences and Social Sciences Plus NEW MyMathLab with Pearson etext -- Access Card Package

Package consists of:   

0321431308 / 9780321431301 MyMathLab -- Glue-in Access Card

0321654064 / 9780321654069 MyMathLab Inside Star

0321869834 / 9780321869838 Calculus for Business, Economics, Life Sciences, and Social Sciences

 

  • Sales Rank: #56036 in Books
  • Published on: 2014-01-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x 1.00" w x 8.50" l, .0 pounds
  • Binding: Hardcover
  • 640 pages

About the Author

Raymond A. Barnett, a native of California, received his B.A. in mathematical statistics from the University of California at Berkeley and his M.A. in mathematics from the University of Southern California. He has been a member of the Merritt College Mathematics Department, and was chairman of the department for four years. Raymond Barnett has authored or co-authored eighteen textbooks in mathematics, most of which are still in use. In addition to international English editions, a number of books have been translated into Spanish.

 

Michael R. Ziegler (late) received his B.S. from Shippensburg State College and his M.S. and Ph.D. from the University of Delaware. After completing post doctoral work at the University of Kentucky, he was appointed to the faculty of Marquette University where he held the rank of Professor in the Department of Mathematics, Statistics, and Computer Science. Dr. Ziegler published over a dozen research articles in complex analysis and co-authored eleven undergraduate mathematics textbooks with Raymond A. Barnett, and more recently, Karl E. Byleen.

 

Karl E. Byleen received his B.S., M.A. and Ph.D. degrees in mathematics from the University of Nebraska. He is currently an Associate Professor in the Department of Mathematics, Statistics and Computer Science of Marquette University. He has published a dozen research articles on the algebraic theory of semigroups.

Most helpful customer reviews

1 of 1 people found the following review helpful.
If you can avoid do it!
By Elly
Terrible. These authors seem to know calculus well, however, they lack the ability to communicate through their writing! My class used this book and if I read through the chapter I would become even more confused than I already was.

0 of 0 people found the following review helpful.
Four Stars
By Don
Server the purpose

0 of 0 people found the following review helpful.
Five Stars
By Omar A
I mean it's a book so..yeah.

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Calculus for Business, Economics, Life Sciences, and Social Sciences (13th Edition), by Raymond A. Barnett, Michael R. Ziegler, Karl E. By PDF
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