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Crowdfunding: The Next Big Thing, by Gary Spirer
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In CrowdFunding: The Next Big Thing, money-raising expert Gary Spirer reveals the secrets of raising capital in the digital age. He outlines the ins and outs of the five major capital-raising strategies, including how the current Kickstarter type crowdfunding differs from crowdfunding equity. The new world of crowdfunding equity can be hard to navigate due to numerous regulations, and the challenge of keeping crowds engaged. Crowdfunding start-ups is a platform made possible thanks to the recent JOBS Act. Now even the small guy can invest in early stage companies and potentially strike it rich with the crowdfunding platform and the investing and business-building tools provided in CrowdFunding. Spirer guides readers through the seven steps that any start-up business can employ to ensure success in raising money and building a business. With a great idea and design, a start-up needs to thoroughly and repeatedly research and pretest its product in the marketplace until the ideal niche is narrowed down in order to attract the most customers. Spirer points out that too many entrepreneurs believe that if you build a field of dreams they will come. He shows in detail how to drive traffic, get them to come to your field of dreams, and stay. In CrowdFunding, entrepreneurs will learn about successful pitches and how to pitch concepts in person or on crowdfunding websites. They will learn how and when to use one or more of the five money-raising strategies in the digital age. According to Spirer, "The perfect pitch comes from refining and distilling core ideas over and over." They will also learn about the new SEC regulations imposed to protect investors. Spirer lays out all of the exciting new platforms for marketing a product or service start-up interactively via the infinite possibilities and fluctuations of social media, mobile, and the web. He explains how to work with the savvy consumer of today, who expects to be part of the marketing conversation. Spirer's book shares the secrets that venture capitalists have employed to identify potential blockbuster investments and how the same approaches can be deployed in analyzing crowdfunding opportunities.
- Sales Rank: #1201355 in Books
- Published on: 2013-12-05
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .93" w x 6.00" l, 1.20 pounds
- Binding: Paperback
- 372 pages
About the Author
Gary Spirer leveraged his MBA in finance from Columbia University to become an investment banker, investor, and entrepreneur who has transacted over half a billion dollars of real estate development and syndication. Spirer has also raised over $60 million of equity—$125 million in today's dollars—from accredited investors and small funds for emerging growth companies. Spirer is the founder of the interactive video hosting, marketing, engagement and analytics platform Questionmine, which measures viewers’ opinions, insights, and answers to surveys, polls, quizzes, and segments and responds to them in real time. He is also an author and a public speaker.
Most helpful customer reviews
8 of 9 people found the following review helpful.
Much more than just a book "about" Crowdfunding
By Lance
I have heard Gary Spirer speak at several events and conferences on the topic of Crowdfunding and when I heard he was coming out with a book I HAD to read it.
I expected to get a ton of great content about crowdfunding and I was not disappointed. In fact, what I found was much more than just a book "about" crowdfunding. This book gives very practical advice for everyone involved in capital raising including the Entrepreneur and the Investor.
For Entrepreneurs, this book teaches how to build a successful business and attract capital in several creative ways. It also teaches how to build a business that you can step away from or take a vacation without the walls crumbling down around you.
For Investors, this book teaches how to create a winning strategy to invest in the right companies.
Great Read!
8 of 9 people found the following review helpful.
Lots of general knowledge. No specific strategies to implement
By Mike
If you are looking for specific advice for your crowdfunding campaign, do NOT buy this book!!
If you just want a general overview of crowdfunding (and pretty much starting a company) with broad advice, this is the book for you.
It is very general and does not provide any clear action steps in terms of specific software to use, strategies to implement, etc. to boost your crowdfunding campaign.
6 of 7 people found the following review helpful.
5 Major Money Making Strategies.with the road map, to how all pieces of money raising comes together -- A MUST READ!
By Rene Kamstra
This book I predict will become a classic for anyone who wants to know how to raise money whether you are a small or large investor or an entrepreneur, small business person or creative type.
To me, this book is truly the best in the business. I love the writing style and the fact that Spirer starts from the very beginning with brutal honesty and continues the same candidness to the very end. Work smart. Learn how to get more with less. Work hard to build a solid foundation or money machine.Then, enjoy the fruits of your strategic thinking.
This book shows Gary's passion to get you results by giving you a road map to how all the pieces of money-raising fit together. What he shows is that underlying the 5 major money-raising strategies he lays out-crowd funding Kickstarter;product launches;crowdfunding equity;crowdfunding loans and borrowing and private placements-there are common elements. Instead of looking at each money-raising strategy as unique, you learn that there are basic elements to presenting and pitching that lead to success.
Then you are shown how all these strategies fit into digital world marketing and advertising. You learn how to leverage inbound and outbound marketing -when and how to build your message.Then how to write and convey your Unique Selling Proposition ,positioning.brand and message using social media, mobile and the web.
Lastly, Gary Spirer points out numerous opportunities for investment and for building businesses that are at their infancy and will grow dramatically with crowdfunding and the other ways to raise money in the digital age.
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